BBC Data Scientist Visits the University of Bradford

Dr Ian Knopke discussed some recent work towards understanding the relationships between the BBC and the News audience, as well as some work he carries out towards developing newer analytics models for data mining BBC News. Most of the work is based on applying data mining applications to years' worth of News stories and audience data, as well as previous work on News recommendation systems. Dr Knopke went on to explain the nature of journalism is changing. As with many aspects of media, the traditional print models that were earlier moved on to the web are proving insufficient, and new modes of audience interaction are becoming prevalent.