Dr. Shoaib Padela

Biography

Dr Shoaib Padela is a Lecturer in Marketing at the School of Management, University of Bradford, and a Fellow of the Higher Education Academy (FHEA) UK. He leads master’s research dissertation module in addition to supervising doctoral research and leading the module of Marketing Communications in the Digital World. Before joining the University of Bradford in 2023, Shoaib served as a Lecturer in Marketing at the Auckland University of Technology (AUT), New Zealand, and a Visiting Lecturer at the Massey University, New Zealand. He holds extensive experience in teaching principles of marketing, marketing management, brand management, marketing communications and marketing research methods. 

He obtained his PhD in Marketing from the Auckland University of Technology (AUT), New Zealand, where he explored the social influence of contemporary branding practices and elucidated several social concerns, including brand value creation and destruction, power of brands, anti-branding, stakeholder vulnerabilities and exploitation, and social, psychological, and environmental sustainability. He is a member of The Macromarketing Society Inc. and serves as a Review Board member of the Journal of Macromarketing, and a Track/Session Chair for the Annual Macromarketing Conferences. He received James M. Carman Award for the best student full paper at the 44th Annual Macromarketing Conference, Cleveland, Ohio, USA. His research has been published in the Journal of Macromarketing and the European Journal of Marketing.

Research

Dr Shoaib Padela primarily undertakes research on branding, marketing systems, sustainability, critical marketing and macromarketing.

Teaching

Marketing Communications

Marketing Research Methods

Strategic Brand Management

Principles of Marketing

Marketing Management 

Professional activities

Publications